Eminem Fort
This immersive pop-up experience was created for Sound Storm 2024, celebrating Eminem’s career through a timeline of key milestones and album moments. Built from stacked shipping containers, the structure mirrored the raw, industrial energy of Eminem’s visual world, featuring layered storytelling, atmospheric lighting, and bold graphics. Installed at one of Saudi Arabia’s largest festivals with over 100,000 attendees, the project offered a unique opportunity to collaborate closely with Eminem’s creative team and deliver a powerful, high-profile brand experience.
