XP MUSIC FUTURES

XP Music Futures is a three-day music conference in Riyadh designed to drive the growth of the MENA music industry through collaboration, creativity, and cultural exchange. My role focused on creating warm, social environments that reflected the region’s creative spirit — blending natural textures, modern furnishings, and subtle lighting to encourage connection and conversation. Across workshops, panel zones, and networking lounges, the design balanced functionality and comfort, providing a relaxed yet inspiring setting for artists, producers, and industry professionals to meet, learn, and thrive.