FRED PERRY
This was a vibrant and exciting collaboration with Fred Perry and Saudi artist RexChouk. My role was to take RexChouk’s artwork and transform it into a dynamic 3D art installation at Dubai Design District. Working closely with the artist, I developed a layered effect using cut pieces of high-density foam, bringing the characters and backgrounds to life and making them visually leap off the wall. The result was a playful, immersive environment that blended art, fashion, and culture into one cohesive experience. The installation became a standout moment of the event, drawing visitors in through its colour, energy, and storytelling.
