DIESEL

A bold two-storey fashion activation at Dubai Design District, immersing guests in Diesel’s world through sculptural form, light, and materiality. The architectural structure became a canvas for the brand’s iconic logo, which was projected continuously through the space, flowing across floors, walls, and ceilings to create a fully enveloping visual language. Inside, the vivid red interior amplified the intensity of the brand experience, blurring the boundaries between retail, installation, and art. On the upper level, the projection extended even further, wrapping over soft furnishings with the logo mapped directly onto the cushions of the seating, reinforcing the idea that every surface was part of the narrative. The result was a highly immersive environment that fused fashion, culture, and spatial design into a single, unmistakably Diesel experience.